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Use stories to connect with the audience - not push your agenda.
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Related: How Compelling Storytelling Can Help You Build a Heritage Brand When a certain topic or point sparked excitement, Stoetzel would then work with the speakers to develop and incorporate engaging stories into their talks that could help convey their passion about those specific things to the audience.
Everyone has a story ted series#
To help speakers figure out what stories to include in their TED Talks, Stoetzel says she would ask them a series of questions. He or she must have a passion for sharing it. However, to be truly engaging for an audience, the story must first mean something to the speaker. Or, in the case of many presentations, to remember and act upon the presentation’s key point, such as becoming a client or investing in a product. When engaged in the story, the audience is more likely to remember the moral behind it. Storytelling is an effective tool for conveying ideas it also captures and keeps the audience’s attention and plays an important role in helping a concept or idea to really sink in. “We crave them.” Stories you are passionate about are the only ones that will stick. “We are wired to love stories,” Stoetzel says. They awaken our minds and inspire us to act.
Everyone has a story ted how to#
Related: How to Become a Content Strategist and Master Storytellerīecause stories ignite our imaginations and spark creativity, we cannot idly listen to stories - it’s impossible. Read on to learn why it can be so effective and for some of Stoetzel’s top tips for using stories in presentations for maximum impact. While the approach may not be right for every presentation - or presenter - storytelling is a powerful tool for captivating, inspiring and engaging audiences. She says the backbone for many great presentations - including TED Talks, which are a unique genre of presentations - is storytelling. In her former role as the media organization’s director of content, Stoetzel worked closely with speakers to cultivate and refine the ideas and content used in their TED talks. Kelly Stoetzel is the head of conferences at TED. And because we are wired to engage, the better the story, the deeper the connection. We tell stories to connect, to remember, to entertain and, ultimately, to communicate. Stories unify us, drawing us out of our world and into that of someone else. Storytelling is a tradition as old as humanity itself.